As I’ve mentioned in previous articles, the world of advertising is changing and soon will be a completely different ball field.

The traditional methods of advertising such as direct mail and TV commercials are usually avoided by people. The good news is that the commercials and ads are no longer a one sided thing.

In the coming century, marketing will enter a golden age! We now have advertising all around us when we surf the web. Thanks to social media, ads now find homes instantly on the screen of viewers everywhere. And also, they’re smarter than ever.

Advertising began with print ads and billboards targeted at grabbing whom ever happened to be in front of it. Thanks to sites such as Facebook, YouTube, and Twitter, ads now go directly for their ideal viewer.