Internet Marketing Glossary

Cost Per Thousand (CPM)

An advertisments paid by the thousands.

Electronic Commerce (ECommrce)

A form of business administrated over the Internet, that is usually expressed through online tools such as, a shopping cart or a paid subscription function.

Email Marketing

An email services that allows business to stay in contact with past and future clients through a newsletter providing subscriber with updates and related content.

Forum

An online area that allows for exchange of information.

Local Marketing

A form of marketing that concentrates in attracting customers at the local level.

Pay Per Click (PPC)

A form of advertisemnt where one pays per individual click.

Photography

A set of individual images used to convey a message.

Search Engine Marketing (SEM)

A form of marketing by placing paid ads on search engine result pages and other website with related content.

Search Engine Optimization (SEO)

A form of optimizing a website with related keyword that allow it to rank high on the internet.

Social Media Marketing (SMM)

A form of advertisement that targets an audience through social networks such as Facebook, Twitter, and others.

Support

An online service that provides customers with the ability to inquire over any technical issues.

Video

A recording of images used to enhance a message.