Google, Yahoo, Bing! Oh My!

These search engines are what determine your business's fate. Hard to believe, we know, but if we consider that 2,095,006,005 people in the world are internet users, we can then conclude that these top 3 search engines have a lot to do with how people are connected to information.

Traditional Ads vs SEO

With search engine optimization, an online user is targeted at the precise moment of their need for services, products or information. This is why the Return on Investment for search engine optimization services is much greater than traditional forms of advertising. Since users are given information when they are looking for it, marketing dollars are not being wasted.

Now, let's follow the same logic with traditional advertising such as television commercials:

A TV viewer watching a show at primetime is interrupted by a television commercial. Most probably, the television commercial, if done correctly, may spark an interest in the viewer. Depending on demographics information by the advertising firm, the commercial is relative to the viewer. The commercial finishes and the viewer goes back to watching their show. (Here is where traditional advertising differs from search engine optimization.) The viewer may or may not forget the product, service, or informational resource provided, but the fact is that though they related to the commercial, that was not their number one priority at the time.The television show that was interrupted was their priority. During an online search though, the user's priority is that specific item that is being searched for.

So, why us for Search Engine Optimization?

First off, we don't try to impress you with fancy tech terms. We want you to clearly understand what you will be getting with us and how you can track your success.

Again, from the very beginning, we use laymen's terms to help you understand that search engine optimization is simply pre-tested online strategies and tools that online marketing companies, like Inreact, use to help businesses get ranked higher for keywords related to their business.

Many SEO companies try to rank businesses high for keywords suggested by the business owner, but the truth is that although the owner may know the ins and outs of their industry, we understand how internet users search.

For every SEO campaign we do the following:

• Research and analyze users searching for the client's service, product, or topic
• Determine how the targeted audience searches i.e. what search engines, any networks, etc.
• Select high-search, low-competition keywords
• Submit weekly analyses of website statistics such as visitor count and bounce rate

Setup a consultation with us and you will see the difference right form the start.