Your newsletter subscribers are usually your most loyal customers and fans, so it's important to treat them better than the more fickle audience on social networks.

--Nielsen Norman Group (NNP)

Newsletters serve to keep past clients or prospects interested in a topic updated and/or informed regarding that topic. Email campaigns are comprised of various newsletters that give the user updates on the business/industry sending the newsletters.

How Do Email Campaigns Benefit My Business?

Newsletters are tools to keep your business top of mind. Although you might not necessarily convert every subscriber into a sale, the likelyhood of your consistent campaign turning a few recipients into leads are much higher than regular mail campaigns. The other benefit is that ROI is much greater because the cost of sending email newsletters is less than that of regular mail.

A major factor in keeping recipients' attention is the format of the newsletter. Again the NNP study concluded that

The dominant mode of dealing with email newsletters is to skim them: that's what happened to 69% of the newsletters in our most recent study. Of the remaining newsletters, users only glanced at them or at most read a few items.

Inreact makes sure that for newsletters created for email campaigns:

• Are clear and brief
• Are designed with attention to keypoints
  
• Are designed to be consistent with the business branding
• Contain graphics only if needed

To further explain the strength of newsletters, the same NNP study explained that,

Often, the newsletter served to grow or retain a vendor's reputation or to maintain a relationship during dry spells when users lacked the budgets needed to actively conduct business.

In summary, newsletters are essential for any online marketing campaign, which is why we include an newsletter solution in the website CMS we provide.

main Features of Email Marketing

• Choose over 200+ design templates
• One-off and loyalty based campaigns
• For the first time go beyond open rates and bounces reporting and see what actions customer take
• Integrated customer database that grows as customers subscribe or interact with your website
• Use the Customer Report Generator to dice and slice your customer database for better targeting and results
• Systems to increase email deliverability and reducing spam

Email Marketing

• Send One-Off Emails
• Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday
• Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months
• Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth
• HTML or Text Emails (HTML emails contain text version also)
• Send a campaign to any customer group or your entire customer database Preview your campaigns by emailing it to yourself or any one else before finalizing

Integrated Customer Database

• Grow your customer databased every time your customers subscribe or interact with your website
• Centrally manage your customer's campaign subscriptions
• A full history of past campaigns sent to each customer including open rates, actions taken and links clicked
• Increase your sales by utilizing up to 5 anniversary dates for each customer, e.g. date of last holiday booked, date of last car service. Use loyalty campaigns to automate communication around these key events on a one-on-one basis
• Customize and extend the Customer Database to suit your business (All-in-One solution only)

Lists

• Create unlimited number of lists for better targeting and results
• Use customer report generator to dice and slice your customer database
• Easily add a subscription box to any web page hosted at GB or elsewhere to allow customers to subscribe to your newsletters
• Customize the landing page customers see after subscribing to your list
• Customize auto responder email sent to new subscribers after they subscribe
• Double opt-in mechanism
• Be notified via email every time a customer subscribes to a list

Email Marketing Reporting

• Track Open Rate of HTML emails
• Track Links clicked and most popular links (available for both HTML and Text formatted emails)
• For the first time track customer Actions e.g. customer made a purchase, customer made an enquiry and so forth (All-in-One solution only)
• Track bounce rates
• Track customer unsubscriptions from your campaigns
• Live Feed
• Sophisticated customer reporting framework
• Filter on any system or custom field
• Save any report and run later
• Export any report to Microsoft Excel for further analysis

Email Deliverability & Spam Control

• Double Opt-In mechanism
• Unsubscribe link on all newsletters
• From email address verification